BONITA has always stood for fashion in current styles and is directed at the 40+ target group in particular.

Giving women a feeling of confidence , the brand doesn’t run after trends, but instead offers adult fashion in current styles. As of fall 2015 and in line with the motto “THAT’S ME,” BONITA is putting the self-aware customer even more in the limelight and positioning itself as a modern partner. The collections are still turning heads thanks to their loving attention to detail and perfect fit. The looks are authentic, stylish and emphasize the customer’s natural beauty. BONITA places particular importance on diverse combinability, an optimal fit, and excellent customer service and support.

That’s me (Fall/Winter 2015)

Our BONITA woman is in a packed theater with her husband. A completely absurd and boring ballet performance is being danced. The entire audience and our couple are visibly bored. She takes an opportunity – stands up and begins to clap. The rest of the audience follows suit – standing ovations at the beginning of the piece. The irritated dancers don’t have a choice – they take a bow and the performance is over. Our BONITA woman is amused and leaves the theater together with her husband. We can tell: they are going to enjoy their evening. Because: It is her time – and she doesn’t want to waste it, but will instead enjoy it. Just “THAT’S ME”.

Corporate Facts

Key information on the BONITA brands:

Foundedin1979historyEstablished in 1979, BONITA is one of the leading European fashion brands for women and men over 40 years of age.Flashback
BONITA mensince 2009BONITA menThe first menswear collection are launched and sold in own retails stores.See the latest
Almost1000retailstoresstoresFriendliness and expert advice for costumers is emphasized in our stores – a key element of the corporate philosophy.overview
distribution in8countriesdistributionBONITA and its collections can be found in Germany, Austria, Switzerland, the Netherlands, Belgium and Poland.overview
12collectionsperyearbrandsOur collections are characterized by attention to detail, perfect fit and color precision.See the latest
e-shopshoponlinenowe-shopThe twelve collections of BONITA and BONITA men are also available online at www.bonita.de.Shop Now