BONITA has always stood for fashion in current styles and is directed at the 40+ target group in particular.

Giving women a feeling of confidence , the brand doesn’t run after trends, but instead offers adult fashion in current styles. As of fall 2015 and in line with the motto “THAT’S ME,” BONITA is putting the self-aware customer even more in the limelight and positioning itself as a modern partner. The collections are still turning heads thanks to their loving attention to detail and perfect fit. The looks are authentic, stylish and emphasize the customer’s natural beauty. BONITA places particular importance on diverse combinability, an optimal fit, and excellent customer service and support.

BONITA: (Fall/Winter 2016)

The upcoming Fall/Winter 2016 collections by BONITA radiate feminine style with plush fabrics and intricate details. Functionality and comfort are at the heart of the collections, which are designed to withstand even the coldest fall days. Warm burgundy tones along with neutral grays and beiges lend a hint of elegance to these looks from BONITA. A wide variety of cozy knits—from casual fine-knit sweaters to chunky-knit vests—guarantees a stylish look even on chilly days.

She pairs cream-colored jeans with a casual fine-knit sweater and a plush, two-tone poncho. On wintry days, she wears a burgundy quilted coat with metallic finish and faux-fur trim on the collar. She matches this with a knit sweater with zippers and gray jeans with a subtle leopard print on the leg.

Corporate Facts

Key information on the BONITA brands:

Foundedin1979historyEstablished in 1979, BONITA is one of the leading European fashion brands for women and men over 40 years of age.Flashback
BONITA mensince 2009BONITA menThe first menswear collection are launched and sold in own retails stores.See the latest
Almost1000retailstoresstoresFriendliness and expert advice for costumers is emphasized in our stores – a key element of the corporate philosophy.overview
distribution in8countriesdistributionBONITA and its collections can be found in Germany, Austria, Switzerland, the Netherlands, Belgium and Poland.overview
12collectionsperyearbrandsOur collections are characterized by attention to detail, perfect fit and color precision.See the latest
e-shopshoponlinenowe-shopThe twelve collections of BONITA and BONITA men are also available online at www.bonita.de.Shop Now