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Bonita designs fashion for women who want to emphasise their individual style.

Every item of clothing impresses with its attention to detail and perfect fit. The looks are authentic, stylish and highlight a woman’s natural beauty. A high level of colour precision and outfits which complement each other perfectly offer plenty of opportunities for individual combinations. New items appear in BONITA stores every day and these can be combined with existing collections. BONITA places particular value on high-end production and top quality. For this reason, every collection undergoes strict quality controls before being delivered. The collections appear 12 times a year and are sold exclusively via the retail segment. BONITA's number one priority is to provide its customers with friendly, expert and per-
sonal advice so as to achieve the greatest possible level of custom-
er satisfaction. Qualified and trained sales assistants in the BONITA stores ensure the specific needs of customers are fulfilled – and customers value BONITA for this service.

The Taste of Summer, Spring/Summer 2014
After a sunny morning at the market, buying fresh fruit and baguettes, she returns home and greets her husband in the garden, where he is relaxing in the hammock and reading. Together, they prepare a delicious brunch and talk about yesterday evening’s celebrations with their friends. They spend the afternoon playing tennis and bowls, and he, being the perfect gentleman, gracefully lets her win at tennis. For the morning she wears cropped trousers in an all-over print, a pink T-shirt and a dark blue blazer, with a lightweight silk scarf tied loosely around her neck. Later on, she swaps the blazer for a lightweight, ombre blouse and combines it stylishly with a blue and white striped T-shirt and white trousers.

Corporate Facts

Key information on the BONITA brands:

Foundedin1979historyEstablished in 1979, BONITA is one of the leading European fashion brands for women and men over 40 years of age.Flashback
BONITA mensince 2009BONITA menThe first menswear collection are launched and sold in own retails stores.See the latest
Almost1000retailstoresstoresFriendliness and expert advice for costumers is emphasized in our stores – a key element of the corporate philosophy.overview
distribution in6countriesdistributionBONITA and its collections can be found in Germany, Austria, Switzerland, the Netherlands, Belgium and Poland.overview
12collectionsperyearbrandsOur collections are characterized by attention to detail, perfect fit and color precision.See the latest
e-shopshoponlinenowe-shopThe twelve collections of BONITA and BONITA men are also available online at Now