BONITA has always stood for fashion in current styles and is directed at the 40+ target group in particular.

Giving women a feeling of confidence , the brand doesn’t run after trends, but instead offers adult fashion in current styles. As of fall 2015 and in line with the motto “THAT’S ME,” BONITA is putting the self-aware customer even more in the limelight and positioning itself as a modern partner. The collections are still turning heads thanks to their loving attention to detail and perfect fit. The looks are authentic, stylish and emphasize the customer’s natural beauty. BONITA places particular importance on diverse combinability, an optimal fit, and excellent customer service and support.

BONITA: (Fall/Winter 2017)

This season, BONITA is inspired by the unique nature of Iceland and its world of color. Thanks to a large variety of different materials, shapes and colors, BONITA creates a feminine and at the same time casual look for the colder months.

One cannot go without the combination of cozy cardigans, elegant long blouses and skinny jeans on cooler days. Intricate details, like rhinestones on leggings or lacing on rough knitted pullovers provide exciting looks despite thick winter jackets. Tops with trumpet sleeves can also make a look more feminine or sportier depending on the combination. Thanks to the mix of materials with a high proportion of stretch, the usual comfort factor can also be guaranteed.

Inspired by Iceland’s natural world, there is a fresh turquoise, classic navy as well as calm earth tones in the collections. The color pallet is also broken up by a pastel pink and strong bordeaux colors, among others. Sporty colors like light green or a strong jade color round off the collection.

Corporate Facts

Key information on the BONITA brands:

Foundedin1979historyEstablished in 1979, BONITA is one of the leading European fashion brands for women and men over 40 years of age.Flashback
BONITA mensince 2009BONITA menThe first menswear collection are launched and sold in own retails stores.See the latest
Almost1000retailstoresstoresFriendliness and expert advice for costumers is emphasized in our stores – a key element of the corporate philosophy.overview
distribution in8countriesdistributionBONITA and its collections can be found in Germany, Austria, Switzerland, the Netherlands, Belgium and Poland.overview
12collectionsperyearbrandsOur collections are characterized by attention to detail, perfect fit and color precision.See the latest
e-shopshoponlinenowe-shopThe twelve collections of BONITA and BONITA men are also available online at www.bonita.de.Shop Now