BONITA has always stood for fashion in current styles and is directed at the 40+ target group in particular.

Giving women a feeling of confidence , the brand doesn’t run after trends, but instead offers adult fashion in current styles. As of fall 2015 and in line with the motto “THAT’S ME,” BONITA is putting the self-aware customer even more in the limelight and positioning itself as a modern partner. The collections are still turning heads thanks to their loving attention to detail and perfect fit. The looks are authentic, stylish and emphasize the customer’s natural beauty. BONITA places particular importance on diverse combinability, an optimal fit, and excellent customer service and support.

BONITA: (Spring/Summer 2017)

The BONITA spring/summer collections 2017 - the perfect mix of feminine and casual. With a large variety of silhouettes, from the popular boxy style to the new, casual blousons, BONITA has a modern and comfortable summer look.

Besides flowing blouses with playful prints and crochet details, the laid-back cuts on sweaters and the feminine light uppers are also convincing. There are elegant pencil skirts, comfortable jeggings in pastel colors and airy palazzo pants. Elaborate details, such as shoulder cut-outs or asymmetrical seams, give the collection that certain something.

The new color pallet - a mix of pastel and bright colors, from various reds to fresh aqua and mint - is also perfectly suited for the summer. White is indispensable this season and, combined with pastel colors, lends both brightness and freshness. Exciting patterns like mandalas, African rhombic patterns and ikat elements round off the collection perfectly and get us in the mood for summer.

Corporate Facts

Key information on the BONITA brands:

Foundedin1979historyEstablished in 1979, BONITA is one of the leading European fashion brands for women and men over 40 years of age.Flashback
BONITA mensince 2009BONITA menThe first menswear collection are launched and sold in own retails stores.See the latest
Almost1000retailstoresstoresFriendliness and expert advice for costumers is emphasized in our stores – a key element of the corporate philosophy.overview
distribution in8countriesdistributionBONITA and its collections can be found in Germany, Austria, Switzerland, the Netherlands, Belgium and Poland.overview
12collectionsperyearbrandsOur collections are characterized by attention to detail, perfect fit and color precision.See the latest
e-shopshoponlinenowe-shopThe twelve collections of BONITA and BONITA men are also available online at www.bonita.de.Shop Now